March 02, 2015 21:11 PM Eastern Standard Time
TOCCALife.com’s Cornell and TVA Media Group’s Goddard Team Up Against The Other Cancer Called Addiction With a Hybrid Public Awareness-Direct Response National Multi-Media Marketing Campaign Focused on Early Detection of Addiction.
LAKE WORTH, FL–(Marketwired – Mar 2, 2015) – TOCCA LIFE HOLDINGS, INC. (OTCBB: TLIF) — TOCCA Life Holdings, Inc.’s President and CEO, Tyler Cornell, announced today that a letter of intent from TVA Media Group’s Jeffery Goddard, was a go. Signed on Thursday, February 26, the team is in the final stages to ink an agreement for a national multi-media marketing campaign featuring a hybrid public awareness-direct response format that promotes and supplies product for early detection methods of the disease of addiction aka The Other Cancer Called Addiction.
TVA’s Media Blitz for TOCCALife.com includes 25,000 airings totaling at least 119 airings in every major market nationwide (the top 210 Nielsen‐ranked DMAs nationwide on Cable, Broadcast, Satellite), onboard airlines and/or airports, as well as Talk Show bookings, News Features in hundreds of newspapers, radio, internet, social media, web videos, DVDs, trade show loop tapes. TVA Media Group CEO Mr. Goddard expanded, “Having 6 children of my own, TOCCA Life’s cause had me vested from the beginning. We plan to do our best to spin this into a self-perpetuating media campaign. We want to create a campaign that pushes TOCCA Life’s annual media budget over the $50 Million mark, like we have done with so many other leading campaigns, as they join our portfolio of Fortune 100 clients.”
The initial campaign, valued at up to $3.5 Million, will launch the TOCCALife.com Product line of preventative, early detection and sobriety tools that go hand and hand with The Other Cancer Called Addiction and are used professionally at their facilities. Targeting nearly 1 in 4 American families who are directly affected by addiction and the epidemic that has been growing while new designer drugs and recent legislation legalizing marijuana enter the arena, TOCCALife.com is pressing the issue that addiction is a disease that is not the fault of families or addicts, and should not be frowned upon. It should instead be diagnosed and treated because everyone deserves a second chance on life, especially those struck by disease.
Cornell stated, “Growing up on the East End of Long Island, I was naïve. I thought hangovers were the punch line to a great night out or a popular movie until I walked into a detox center and saw the horrific sites firsthand. After getting involved, I realized so many of the disease’s symptoms are swept under the rug or misunderstood by families and the community. This only furthers an addict’s demise into addiction, usually resulting in hospitals, institutions or death. It just doesn’t have to be that way. Similar to cancer and other diseases, early detection is critical to surviving the disease.”
The details of the transaction were not disclosed in full, however TVA Group was so supportive of TOCCA’s cause, a stock and royalty deal has been offered to entice TOCCA to become part of TVA Media Groups portfolio of clients. Cornell explained, “TVA Media Group has been extremely helpful in arranging such a campaign for us. Having founded companies with former HSN Direct, CEO and original Shark Tank Investor, Kevin Harrington, I know the power of TV and believe the $50 Million mark in media buys this campaign can self-generate is just the tip of the iceberg for TOCCA Life and its cause. We look forward to working closely with Jeffrey (Goddard) to maximizing our potential through his expertise and educating the country about the disease.”
About TOCCA Life Holdings, Inc.:
Located in Lake Worth, Lantana and Boynton Beach, Florida, the first publicly traded sober living facility, TOCCA Life, offers clients more than the typical halfway house, recovery residence, sober or transitional living experience by opening up doors of interest that may spark a new passion for life while practicing the 12 Step Program in its safe, structured sober living environment. Extra precautions are being taken for the clients and the community with clinical toxicology testing, to monitor prescription drug use and make clients accountable for illicit drug use, as clients transform themselves back into productive members of society. For more information, visit TOCCALife.com
About TVA Media Group:
Located adjacent to Universal Studios Hollywood, TVA has for the past 26 years created successful productions and media campaigns for Fortune 500s, startups, Top 100 PR firms and ad agencies, non-profits, professionals, and government agencies worldwide. TVA has an A+ rating with the BBB, Class 1 credit rating with D&B, hundreds of online references and case studies covering thirty product categories; and has won every major award in advertising, DRTV and PR. TVA does branding, B2B and pubco investor awareness campaigns with extremely cost-efficient placements on CNBC, Bloomberg, Fox Business, CNN Airport, etc. Clients include Qualcomm, MasterCard, Lexus, Oxy, Sony, Teradata, Cessna, Marriott, Ubisoft, Universal Studios, Westinghouse, World Vision and numerous microcaps – midcaps and funded startups. Visit http://www.tvamediagroup.com/
About Tyler Cornell:
Forward Looking Statements:
The statements made herein contain forward-looking statements that are based on management’s current expectations and assumptions and are subject to risks and uncertainties. If such risks or uncertainties materialize or such assumptions prove incorrect, our business, operating results, financial condition and stock price could be materially negatively affected. In some cases, forward-looking statements can be identified by terminology including “goal,” “believes” “objective,” “can,” “may,” “will,” or the negative of these terms or other comparable terminology. We operate in a rapidly-changing environment and new risks emerge from time to time. As a result, it is not possible for our management to predict all risks, nor can we assess the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements the Company may make.
TOCCA LIFE HOLDINGS, Inc.: