TOCCA Life Sets the Stage for Television Production, Airings and Launch for Its Recent Exclusive Marketing Rights Contract With Beautiful Life Marketing; Test Spots Expected to Air on CNBC and Bloomberg TV by October 22, 2015
LAKE WORTH, FL–(Marketwired – OCT 8, 2015, 7:30 AM EST) – TOCCA LIFE HOLDINGS, INC. (OTC PINK: TLIF)
TOCCA Life Holdings, Inc. announced Television Production for a Nationwide Test Campaign Production is expected to commence during the week of the Oct 15th and air the following week on certain well known financial news networks such as CNBC and Bloomberg TV. The campaign premise is based upon “Accountability in the workplace.” The spots will highlight the dangers of drug use in the work place while offering Employers bulk order testing supplies at the lowest cost available. To further the campaign, each employer will receive a “TOCCA Life Drug Free Work Place” Sign or Sticker for their door and a business card website listing on TOCCALife.com where TOCCA Life will promote businesses who have taken the Drug Free Challenge. CEO, Tyler Cornell, stated, “The disease of addiction can no longer be “swept under the rug.” Just like cancer or diabetes, it is a disease, should be accepted as one and early detection can only help clients, employers and families while it minimizes the demand for drugs, accidents and drug related crimes.”
TOCCA has engaged Media House Productions to produce the television media pieces. Media House has been on the scene for productions including everything from the Miami Dolphin Cheerleaders to Geraldo, Athlete Resumes to Alec Baldwin, and Hiedi Klum to Robert Wagner’s Reverse Mortgage direct response spot. Head of the House, Anthony Fabrizio, stated, “I love producing college sports programs. TOCCA is a great cause that lets athletes know there is help out there if they need it.” Cornell added, “I’ve been on location with Media House Productions numerous times. I understand why Fox News would call them, and why they are able to garner such a loyal and prestigious clientele. I can’t imagine a better fit, for a fast track start, to confirm our strategies prior to launching our nationwide multi-media campaigns.”
The company noted that the campaign is by no means a direct response campaign, even though it will have many of the benefits, but establishes the basis for a recurring revenue stream that starts a nationwide foundation of locales, potential affiliates and alliances.
Cornell said, “The work place is a great place to start early detection because employees are paid for accountability, the owners are at risk of employees’ actions while paying them and we can help hedge employers risk by creating balance while furthering the cause. It will be great when customers start asking, “Is your business a TOCCA Drug Free Work Place? I don’t allow drugs on my premises.” Using Drug Test Kits, the same test kits used by the professionals in sober living, before or instead of clinical laboratory costs, makes it a viable means for all businesses to get accountability from employees.”
About TOCCA Life Holdings, Inc. (OTC PINK: TLIF):
Located in Lake Worth, Lantana and Boynton Beach, Florida, the first publicly traded sober living company, TOCCA Life, offers clients more than the typical halfway house, recovery residence, sober or transitional living experience by opening up doors of interest that may spark a new passion for life while practicing the 12 Step Program in its safe, structured sober living environment. Extra precautions are being taken for the clients and the community with clinical toxicology testing, to monitor prescription drug use and make clients accountable for illicit drug use, as clients transform themselves back into productive members of society. For more information, visit http://toccalife.com
About Tyler Cornell:
Forward-Looking Statements: The statements made herein contain forward-looking statements that are based on management’s current expectations and assumptions and are subject to risks and uncertainties. If such risks or uncertainties materialize or such assumptions prove incorrect, our business, operating results, financial condition and stock price could be materially negatively affected. In some cases, forward-looking statements can be identified by terminology including “goal,” “believes” “objective,” “can,” “may,” “will,” or the negative of these terms or other comparable terminology. We operate in a rapidly-changing environment and new risks emerge from time to time. As a result, it is not possible for our management to predict all risks, nor can we assess the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements the Company may make.
TOCCA Life Holdings Inc. (TLIF)